A.L.C
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The Contemporary Market Needs a Rebrand
How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.

The Contemporary Market Needs a Rebrand
How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.

Nike Unveils A.L.C. Capsule with Campaign Starring Gabby Douglas
Los Angeles-based label A.L.C. regularly uses the classic Cortez sneaker in its lookbooks. Now, it has collaborated with Nike on a luxe new version of its own.

Nike Unveils A.L.C. Capsule with Campaign Starring Gabby Douglas
Los Angeles-based label A.L.C. regularly uses the classic Cortez sneaker in its lookbooks. Now, it has collaborated with Nike on a luxe new version of its own.

Why You Shouldn’t Launch a Label Straight Out of School
Fashion designers, investors, headhunters, editors and analysts make the case for getting work experience at an established brand before launching your own.

Why You Shouldn’t Launch a Label Straight Out of School
Fashion designers, investors, headhunters, editors and analysts make the case for getting work experience at an established brand before launching your own.