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Technology

Snapchat’s Rajni Jacques on Enhancing Social Shopping

Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.

Technology

Snapchat’s Rajni Jacques on Enhancing Social Shopping

Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.


Technology

The Year Ahead: Unlocking Next-Generation Social Shopping

New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.

Technology

The Year Ahead: Unlocking Next-Generation Social Shopping

New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.


Marketing

TikTok Is Coming For New York Fashion Week

The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.

Marketing

TikTok Is Coming For New York Fashion Week

The viral video platform beloved by Gen-Z is sending three TikTokers to the shows, signalling its ambitions to become a fashion destination.


Technology

Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.

Technology

Snapchat Is Back in Fashion

Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z.


News & Analysis

Vogue’s Selby Drummond Is Heading to Snapchat

The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.

News & Analysis

Vogue’s Selby Drummond Is Heading to Snapchat

The accessories and special projects director will be the app's first head of fashion and beauty partnerships, taking up a role similar to that of Eva Chen at Instagram and Derek Blasberg at YouTube.


Technology

5 Ways Brands Can Stand Out On Social Media

As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.

Technology

5 Ways Brands Can Stand Out On Social Media

As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.


News & Analysis

Snap Cuts 7 Percent of Its Workforce

As a result of the layoffs, primarily in its engineering and sales teams, the company said it sees savings of about $25 million in 2018.

News & Analysis

Snap Cuts 7 Percent of Its Workforce

As a result of the layoffs, primarily in its engineering and sales teams, the company said it sees savings of about $25 million in 2018.


Technology

Bits & Bytes | Facebook Under FTC Investigation, Human Microchipping for Skincare

This week, demands grow for Facebook to explain its privacy policies, while human microchips may signal the future for the beauty industry.

Technology

Bits & Bytes | Facebook Under FTC Investigation, Human Microchipping for Skincare

This week, demands grow for Facebook to explain its privacy policies, while human microchips may signal the future for the beauty industry.


Financial Markets

Snap's Next Surprise May Be Turning Profitable Three Years Early

The company behind Snapchat wants to break even and reach profitability in 2018.

Financial Markets

Snap's Next Surprise May Be Turning Profitable Three Years Early

The company behind Snapchat wants to break even and reach profitability in 2018.


News & Analysis

Snapchat to Let Users Share Stories Outside Its Mobile App

The company will let publishers share the material on other websites, with a link that hosts the piece on Snapchat.com.

News & Analysis

Snapchat to Let Users Share Stories Outside Its Mobile App

The company will let publishers share the material on other websites, with a link that hosts the piece on Snapchat.com.