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L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
In a bid to take AR mainstream, L’Oréal and Snapchat have teamed with retail behemoth Walmart to bring their virtual try-on for hair colour to store shelves across the US.
L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses
In a bid to take AR mainstream, L’Oréal and Snapchat have teamed with retail behemoth Walmart to bring their virtual try-on for hair colour to store shelves across the US.
Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.
Gstaad Guy: Inside the Niche Social Media World of the 1%
For The State of Fashion 2024, trailblazing influencer Gstaad Guy’s online parodies of the ultra-wealthy highlights how a niche genre of influencer marketing is helping to inject newness into how brands connect with customers.
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted
Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
The EU’s New Rules on Personalised Social Media Feeds, Explained
The Digital Services Act could impact how fashion brands and marketers reach their online audiences, particularly if they depend on algorithmic recommendations for visibility and engagement.
Snap Uses AI Chatbot to Refine Its Ad Business
Snap Inc., the maker of the Snapchat app, is testing ways that its popular new artificial intelligence chatbot can boost the company’s advertising business.
Snap Uses AI Chatbot to Refine Its Ad Business
Snap Inc., the maker of the Snapchat app, is testing ways that its popular new artificial intelligence chatbot can boost the company’s advertising business.
Making Augmented Reality Work for Fashion
At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers.
Making Augmented Reality Work for Fashion
At VOICES 2022, BoF and Snapchat hosted a conversation between fashion leaders and innovative thinkers on how brands can utilise augmented reality to increase acquisition and deepen relationships with consumers.
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
Why Snapchat Might Be Close to Cracking Virtual Shopping
The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.
Why Snapchat Might Be Close to Cracking Virtual Shopping
The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.