Sephora


Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.

Unpacking Beauty’s End-of-Year Price ‘Hacks’
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.

How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.

How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.

Sephora North America Names Artemis Patrick as President, CEO Jean-André Rougeot to Retire
The French beauty retailer announced Thursday that Jean-André Rougeot, Sephora North America’s chief executive and president, will retire in April 2024.

Sephora North America Names Artemis Patrick as President, CEO Jean-André Rougeot to Retire
The French beauty retailer announced Thursday that Jean-André Rougeot, Sephora North America’s chief executive and president, will retire in April 2024.

Explainer: How Russia’s Wartime Fashion Market Works
Russia’s invasion of Ukraine has been devastating for businesses in Kyiv and changed the dynamics of the fashion industry in Moscow more profoundly than anyone expected early last year.

Explainer: How Russia’s Wartime Fashion Market Works
Russia’s invasion of Ukraine has been devastating for businesses in Kyiv and changed the dynamics of the fashion industry in Moscow more profoundly than anyone expected early last year.

Building a Rewards Programme That Keeps Fickle Customers Coming Back
Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.

Building a Rewards Programme That Keeps Fickle Customers Coming Back
Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.

Are Condoms Ready for the DTC Treatment?
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.

Are Condoms Ready for the DTC Treatment?
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.

How Beauty Barrage’s Specialist Staff Drive In-Store Sales
Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.

How Beauty Barrage’s Specialist Staff Drive In-Store Sales
Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.

Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

Why Beauty’s Challenger Brands Need to Rev Up Growth
For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

Why Is It So Hard for the Beauty Industry to Get Wellness Right?
The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.

Why Is It So Hard for the Beauty Industry to Get Wellness Right?
The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.