Sephora
Drunk Elephant Was Never for Kids
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
Drunk Elephant Was Never for Kids
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
US Retailers Want in on K-Beauty — Again
Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.
US Retailers Want in on K-Beauty — Again
Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
Can You Sell Sexual Wellness Without Sex?
The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.
Can You Sell Sexual Wellness Without Sex?
The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.
How to Get Into — And Stay In — Sephora
Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.
How to Get Into — And Stay In — Sephora
Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
Exclusive: Glow Recipe Launches Skincare-Based Makeup
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
Exclusive: Glow Recipe Launches Skincare-Based Makeup
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care products covetable.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Kosas and Jaded London to BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.