Sephora
What Will Happen to Kendo?
The news that LVMH might sell off its stake in Rihanna’s Fenty raises questions about the broader beauty incubator landscape.
What Will Happen to Kendo?
The news that LVMH might sell off its stake in Rihanna’s Fenty raises questions about the broader beauty incubator landscape.
What Comes After the ‘Clean Girl’?
The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.
What Comes After the ‘Clean Girl’?
The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.
BoF Careers Community Event: Meeting Fashion and Beauty Employee Needs
BoF Careers brought together HR executives from the likes of Louis Vuitton, The Estée Lauder Companies, Christian Dior Couture, Cartier, Pomellato, Polène and Sephora to an intimate presentation and cocktail event in Paris to explore shifting workplace dynamics.
BoF Careers Community Event: Meeting Fashion and Beauty Employee Needs
BoF Careers brought together HR executives from the likes of Louis Vuitton, The Estée Lauder Companies, Christian Dior Couture, Cartier, Pomellato, Polène and Sephora to an intimate presentation and cocktail event in Paris to explore shifting workplace dynamics.
Can Gen Z Beauty Brands Grow Up? | The Debrief
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
Can Gen Z Beauty Brands Grow Up? | The Debrief
As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.
Gen Alpha Looks for Its Own Rhode
Drunk Elephant may be old news for Gen Alpha, but a wave of new brands, including Sincerely Yours and Yes Day, are hoping to capture tweens’ attention at just the right moment.
Gen Alpha Looks for Its Own Rhode
Drunk Elephant may be old news for Gen Alpha, but a wave of new brands, including Sincerely Yours and Yes Day, are hoping to capture tweens’ attention at just the right moment.
Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers
Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.
Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers
Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.
How Beauty Retailers Can Use Amazon to Their Advantage
Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.
How Beauty Retailers Can Use Amazon to Their Advantage
Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.
Beauty’s ‘Dream Team’ Launches a Fragrance Line
Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.
Beauty’s ‘Dream Team’ Launches a Fragrance Line
Melanie Bender, Rhode’s former chief executive, Youth to the People’s Joe Cloyes and Greg Gonzalez and Milk Makeup’s Mazdack Rassi have entered the red-hot fragrance category with their debut Lore.
Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So
The fashion house’s reveal of its debut cosmetics line has fired off a hot debate about the limits of what brands can charge for beauty. Will that noise translate into sales? Or did luxury’s biggest brand misjudge the moment?
Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So
The fashion house’s reveal of its debut cosmetics line has fired off a hot debate about the limits of what brands can charge for beauty. Will that noise translate into sales? Or did luxury’s biggest brand misjudge the moment?
What It Takes to Get Into Sephora
Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.
What It Takes to Get Into Sephora
Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.