Sephora


Bringing K-Beauty to Black and Brown Skin
As K-beauty’s global fanbase becomes more diverse, newcomer K+Brown is hoping to invite more customers into the fold with products designed for darker skin tones. It enters a dynamic, yet complex, category.

Bringing K-Beauty to Black and Brown Skin
As K-beauty’s global fanbase becomes more diverse, newcomer K+Brown is hoping to invite more customers into the fold with products designed for darker skin tones. It enters a dynamic, yet complex, category.

How Salt & Stone Made Fancy Deodorant Into a $140 Million Business
With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.

How Salt & Stone Made Fancy Deodorant Into a $140 Million Business
With a hero speed stick that became a top seller at both Amazon and Sephora, Salt & Stone has leveraged fragrance, design and a pricing sweet spot to ride the body-care boom — however long it lasts.

How Gift Sets Became Big Beauty Business
Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.

How Gift Sets Became Big Beauty Business
Gift sets have transitioned from being a stocking stuffer at a more affordable price to a luxury offering driving this holiday season’s sales.

Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.

Why Beauty Brands Are Rushing to West Africa in December
A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.

Brands Try to Get the Tone Right for Holiday 2025
From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.

Brands Try to Get the Tone Right for Holiday 2025
From maximalist rage bait to anti-consumerism and ‘underconsumption,’ beauty labels grapple with holiday economic anxiety on the social media stage.

Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

Glossier’s Clean Slate; MCo Dupes Sephora and More
I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.

Glossier’s Clean Slate; MCo Dupes Sephora and More
I give you a little bit of everything this week — Glossier’s fewer, better merchandising strategy, MCo’s global domination tour, P&G and Church & Dwight’s portfolio review plans and Ju Rhyu’s new mega-role.

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.
South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.

Olive Young Beat Sephora in Korea. Now It’s Coming to the US.
South Korea’s largest beauty retailer cements its plans to become the next big global beauty retailer as it prepares to compete with Ulta Beauty and Sephora’s widening K-beauty sections in the states.

Dermatologists Criticise Skincare Products Aimed at Children
A crop of recent launches geared toward Gen Alpha have earned the ire of medical professionals, The Guardian reports.

Dermatologists Criticise Skincare Products Aimed at Children
A crop of recent launches geared toward Gen Alpha have earned the ire of medical professionals, The Guardian reports.

Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?
As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.

Will Mikayla Nogueira’s Lip Kit Kill the Clean Girl?
As her label POV launches its first makeup products, the TikTok beauty star says the world is ready to go glam again.