Sephora
Exclusive: Sephora Partners with Olive Young
The LVMH-owned retailer will stock a selection of skincare online and in stores worldwide curated by the Korean beauty giant from autumn 2026.
Exclusive: Sephora Partners with Olive Young
The LVMH-owned retailer will stock a selection of skincare online and in stores worldwide curated by the Korean beauty giant from autumn 2026.
Saks’ Downfall Is a Make-or-Break Moment for Macy’s
Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.
Saks’ Downfall Is a Make-or-Break Moment for Macy’s
Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.
Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.
Drunk Elephant’s New Motto: No Kids Allowed
With a new brand campaign and visual assets, the results-driven ‘clean’ beauty brand hopes to reinforce its original ethos and reclaim its core customer.
How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.
How the K-Shaped Economy Is Redefining the Lipstick Effect
Skincare, makeup and fragrance are often touted for their ability to withstand market turbulence, but a splintering economic landscape is testing them in new ways.
The Future of Converse
Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?
The Future of Converse
Nike CEO Elliott Hill highlighted Converse’s turnaround as one of Nike’s must-dos for 2026, but would the company be better off passing the brand’s problems onto a new owner?
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Top Trends That Will Define Beauty in 2026
From global K-beauty category expansion to at-home medspa alternatives, beauty is becoming even more expert-led, targeted and internationally influenced in 2026.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
The Best of BoF 2025: An Omnichannel World
As retailers big and small fight on the global stage for share of the beauty market, brands are increasingly spreading themselves across channels — e-commerce, live selling and even AI platforms — to better meet customers where they are.
How a Beauty Brand Loses Its Cool — and Gets It Back
The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
How a Beauty Brand Loses Its Cool — and Gets It Back
The beauty labels that defined the 2010s, from Milk Makeup to Herbivore Botanicals, are now attempting to reignite shoppers’ desire in a new era.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
Break Out Your Brushes, Eyeshadow Is Back
The sleepy category is waking up after years of ‘clean girl’ minimalism caused a sales slump.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.
What’s Next for Moon Juice
The wellness brand shuttered its last standalone store in Los Angeles’ Venice neighbourhood and is leaving Sephora, but founder Amanda Chantal Bacon is seeking growth in other channels.