Sephora
Can Revamped Beauty Floors Save Department Stores?
Saks Fifth Avenue is the latest department store chain to put the beauty counter at the centre of its survival strategy.
Can Revamped Beauty Floors Save Department Stores?
Saks Fifth Avenue is the latest department store chain to put the beauty counter at the centre of its survival strategy.
Why Paid Memberships Are the New Loyalty
What if businesses could turn transient loyalty into something deeper and more engaging?
Why Paid Memberships Are the New Loyalty
What if businesses could turn transient loyalty into something deeper and more engaging?
Why LVMH May Become a Bigger Beauty Player
As digital fuels brand fragmentation in beauty, LVMH has stayed largely on the sidelines, but the explosive success of Fenty Beauty could spell a change of heart.
Why LVMH May Become a Bigger Beauty Player
As digital fuels brand fragmentation in beauty, LVMH has stayed largely on the sidelines, but the explosive success of Fenty Beauty could spell a change of heart.
Is Luxury Haircare Ripe for Disruption?
Digital media and the rise of niche players have disrupted the makeup and skincare categories. Is haircare next?
Is Luxury Haircare Ripe for Disruption?
Digital media and the rise of niche players have disrupted the makeup and skincare categories. Is haircare next?
Report: Lululemon in Talks to Fill Sephora's Fifth Avenue Vacancy
Lululemon is said to be in advanced talks for a one-year lease at the store on Manhattan’s Fifth Avenue, an area that has recently been plagued by retail vacancies.
Report: Lululemon in Talks to Fill Sephora's Fifth Avenue Vacancy
Lululemon is said to be in advanced talks for a one-year lease at the store on Manhattan’s Fifth Avenue, an area that has recently been plagued by retail vacancies.
How to Build a Beauty Brand in the Digital Age
In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.
How to Build a Beauty Brand in the Digital Age
In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.
The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.
The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.
Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.
Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.
Inside Milk Makeup's Formula for Success
Hatched by Milk Studios, the colour makeup brand tripled its doors in just six months of business and is eyeing international expansion.
Inside Milk Makeup's Formula for Success
Hatched by Milk Studios, the colour makeup brand tripled its doors in just six months of business and is eyeing international expansion.
Are You Ready to Replace Your Moisturiser with a Pill?
The makeup industry is trying to convince women that looking good on the outside starts from within — but it's unclear whether the products they're trying to hawk are safe and effective.
Are You Ready to Replace Your Moisturiser with a Pill?
The makeup industry is trying to convince women that looking good on the outside starts from within — but it's unclear whether the products they're trying to hawk are safe and effective.