Sephora


Why Fast Fashion Has Been Slow to Tap the Beauty Boom
Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.

Why Fast Fashion Has Been Slow to Tap the Beauty Boom
Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.

Why International Beauty Brands Are Piling into South Korea
Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.

Why International Beauty Brands Are Piling into South Korea
Global players from Givenchy Beauty to Sephora are targeting the growing opportunity in South Korea, but a phalanx of homegrown brands stands in their way.

What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.
High-shine lacquered lips are back on the beauty radar. But like its consumers, lip gloss has grown up and brands have made modifications to improve their formulas.

What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.
High-shine lacquered lips are back on the beauty radar. But like its consumers, lip gloss has grown up and brands have made modifications to improve their formulas.

Kylie Jenner Gives Ulta Beauty Some Gloss
This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.

Kylie Jenner Gives Ulta Beauty Some Gloss
This week, everyone will be talking about Ulta Beauty's first financial results since partnering with Kylie Jenner and Kim Kardashian, Versace and Chanel's pre-fall shows in New York and Victoria's Secret's controversial television special. Read our BoF Professional Cheat Sheet.

Sephora or Ulta: A Beauty Brand’s Biggest Decision
Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.

Sephora or Ulta: A Beauty Brand’s Biggest Decision
Signing an exclusive deal with one of the two leading beauty retailers is an important step for emerging startups and celebrities like Kylie Jenner alike. But setting the right terms is crucial.

Sephora Takes on Beautycon
This week, everyone will be talking about Sephora's first beauty convention, a potential Sears bankruptcy and runway shows in Shanghai, Seoul and Tokyo. Read our BoF Professional Cheat Sheet.

Sephora Takes on Beautycon
This week, everyone will be talking about Sephora's first beauty convention, a potential Sears bankruptcy and runway shows in Shanghai, Seoul and Tokyo. Read our BoF Professional Cheat Sheet.

What Happens When Sephora Becomes Your Rival
Small beauty retailers have thrived with 'natural' products that became big sellers. Now they are under pressure from the likes of Sephora muscling in on the space.

What Happens When Sephora Becomes Your Rival
Small beauty retailers have thrived with 'natural' products that became big sellers. Now they are under pressure from the likes of Sephora muscling in on the space.

Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.

Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.

Sephora Takes on Beautycon With Its Own Event
The LVMH-owned retailer is setting up a temporary space for attendees to interact with brands in a funhouse atmosphere, which it hopes will spark a social media bonanza.

Sephora Takes on Beautycon With Its Own Event
The LVMH-owned retailer is setting up a temporary space for attendees to interact with brands in a funhouse atmosphere, which it hopes will spark a social media bonanza.

Sephora vs Ulta: The Battle of Beauty’s Retail Giants
As high-end Sephora expands its budget offering and low-end Ulta boosts its prestige presence, the world’s two biggest beauty retailers are set for a clash.

Sephora vs Ulta: The Battle of Beauty’s Retail Giants
As high-end Sephora expands its budget offering and low-end Ulta boosts its prestige presence, the world’s two biggest beauty retailers are set for a clash.