Sephora
The Key to Selling Makeup to Gen Z: Meet Them IRL
For young consumers, online shopping is the norm in practically every category - except beauty, where 90 percent still shop in stores. Here's how retailers create in-store shopping experiences that can attract legions of mobile-addicted teens.
The Key to Selling Makeup to Gen Z: Meet Them IRL
For young consumers, online shopping is the norm in practically every category - except beauty, where 90 percent still shop in stores. Here's how retailers create in-store shopping experiences that can attract legions of mobile-addicted teens.
Gen Z Buys Everything Online, Except Beauty Products
American teenagers overwhelmingly prefer to buy beauty products in stores. A recent visit to Ulta Beauty and Sephora in the New York City suburbs reveals why.
Gen Z Buys Everything Online, Except Beauty Products
American teenagers overwhelmingly prefer to buy beauty products in stores. A recent visit to Ulta Beauty and Sephora in the New York City suburbs reveals why.
Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z
A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.
Op-Ed | Kylie Jenner Isn't the Only Reason Ulta Gets Gen Z
A new study by analysts at Piper Jaffray found that the beauty supplier surpassed Sephora as teens’ favourite place to shop for beauty products.
The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.
The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.
Bobbi Brown and Walmart Want to Bring Wellness to the Masses
The makeup industry veteran is partnering with the retailer to launch a line of gummies, tea, pills, powders and tablets, BoF has learned. They are betting that wellness concepts that proved hits with Goop and other luxury retailers will translate into a mass consumer brand.
Bobbi Brown and Walmart Want to Bring Wellness to the Masses
The makeup industry veteran is partnering with the retailer to launch a line of gummies, tea, pills, powders and tablets, BoF has learned. They are betting that wellness concepts that proved hits with Goop and other luxury retailers will translate into a mass consumer brand.
Why Makeup Brands Are Selling Mystery Bags
Inspired by a traditional Japanese custom, popular beauty brands like Colourpop, Tatcha and Charlotte Tilbury are selling mysterious ‘lucky bags’ filled with products. But are shoppers being duped?
Why Makeup Brands Are Selling Mystery Bags
Inspired by a traditional Japanese custom, popular beauty brands like Colourpop, Tatcha and Charlotte Tilbury are selling mysterious ‘lucky bags’ filled with products. But are shoppers being duped?
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Inside One of Sephora's Highest Grossing Stores
Visits to Sephora stores in Dubai and New York reveal just how global the beauty business has become - and some startling differences in how people shop.
Inside One of Sephora's Highest Grossing Stores
Visits to Sephora stores in Dubai and New York reveal just how global the beauty business has become - and some startling differences in how people shop.
Why Fashion Brands Are Launching Podcasts
Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.
Why Fashion Brands Are Launching Podcasts
Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.
Power Moves | Gay Times Announces CEO, Sephora Americas Names CEO
This week, Gay Times magazine names its youngest chief executive to date, while Jean-André Rougeot is appointed chief executive of Sephora Americas.
Power Moves | Gay Times Announces CEO, Sephora Americas Names CEO
This week, Gay Times magazine names its youngest chief executive to date, while Jean-André Rougeot is appointed chief executive of Sephora Americas.