Sephora
The Great Makeup Crash of 2019
Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup.
The Great Makeup Crash of 2019
Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup.
How Doctor Brands Cash In on Authority
Clinically minded skincare brands — inspired by in-office treatments and cutting-edge science — have taken centre stage on today’s exploding skincare frontier. Sarah Brown asks: Do these (generally tiny) brands pose a credible threat to the establishment?
How Doctor Brands Cash In on Authority
Clinically minded skincare brands — inspired by in-office treatments and cutting-edge science — have taken centre stage on today’s exploding skincare frontier. Sarah Brown asks: Do these (generally tiny) brands pose a credible threat to the establishment?
Is Beauty Forever 21's Lifeline?
The retailer recently opened its first Riley Rose beauty store in New York City, but pink branding and Gen Z favourites like Lime Crime and BH Cosmetics might not be enough to turn around the struggling fast-fashion player.
Is Beauty Forever 21's Lifeline?
The retailer recently opened its first Riley Rose beauty store in New York City, but pink branding and Gen Z favourites like Lime Crime and BH Cosmetics might not be enough to turn around the struggling fast-fashion player.
Sephora Sales Pick Up Amidst J.C. Penney Rumours
LVMH stated that the partnership between the two brands was favourable for business.
Sephora Sales Pick Up Amidst J.C. Penney Rumours
LVMH stated that the partnership between the two brands was favourable for business.
Revealed: Lady Gaga’s New Beauty Line
The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.
Revealed: Lady Gaga’s New Beauty Line
The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.
Lady Gaga Picks Amazon for Major Beauty Launch
The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.
Lady Gaga Picks Amazon for Major Beauty Launch
The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.
Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.
Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.
Sephora to Shut US Stores for Diversity Training After Racial Incident
R&B singer SZA said she was racially profiled at a Sephora store in Calabasas, California.
Sephora to Shut US Stores for Diversity Training After Racial Incident
R&B singer SZA said she was racially profiled at a Sephora store in Calabasas, California.
How Ulta Is Winning Over America’s Youth
A survey commissioned by BoF found that teenage girls in the US overwhelmingly prefer beauty chain Ulta to rival Sephora.
How Ulta Is Winning Over America’s Youth
A survey commissioned by BoF found that teenage girls in the US overwhelmingly prefer beauty chain Ulta to rival Sephora.
Inside the Battle to Be the Next Sephora
Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?
Inside the Battle to Be the Next Sephora
Specialty beauty boutiques are proliferating at a dizzying rate. Can they all last and who will win?