Sephora


Why FaceGym Is Looking Beyond the Clinic
The company best known for facial “workouts” saw its skin care business grow online during the pandemic. A new Sephora partnership aims to bring the brand to a new set of customers.

Why FaceGym Is Looking Beyond the Clinic
The company best known for facial “workouts” saw its skin care business grow online during the pandemic. A new Sephora partnership aims to bring the brand to a new set of customers.

What’s Next for Farfetch in China?
This week, everyone will be talking about Farfetch’s earnings plus new beauty retail concepts from Sephora and Ulta.

What’s Next for Farfetch in China?
This week, everyone will be talking about Farfetch’s earnings plus new beauty retail concepts from Sephora and Ulta.

The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.

The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.

Sephora’s China Rivals Ready for Battle
After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.

Sephora’s China Rivals Ready for Battle
After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.

Reinventing Luxury Retail for the Post-Pandemic Era
With e-commerce set to become the leading channel for luxury sales, brands must rethink their stores to make sure they remain relevant and profitable, writes Pierre Mallevays.

Reinventing Luxury Retail for the Post-Pandemic Era
With e-commerce set to become the leading channel for luxury sales, brands must rethink their stores to make sure they remain relevant and profitable, writes Pierre Mallevays.

The Secret to Sephora’s Influencer Marketing Success
On the surface, Sephora’s influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest.

The Secret to Sephora’s Influencer Marketing Success
On the surface, Sephora’s influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest.

Case Study | Sephora’s Bid to Dominate Global Beauty Retail
Beauty’s early retail innovator is beset by challenges across several sales channels and global markets. As rivals now look to disrupt the original disruptor, Sephora’s next chapter may be its most arduous yet.

Case Study | Sephora’s Bid to Dominate Global Beauty Retail
Beauty’s early retail innovator is beset by challenges across several sales channels and global markets. As rivals now look to disrupt the original disruptor, Sephora’s next chapter may be its most arduous yet.

What Beauty Products Will Consumers Buy in 2021?
Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.

What Beauty Products Will Consumers Buy in 2021?
Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.

Why Estée Lauder Is Finally Acquiring Deciem
The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.

Why Estée Lauder Is Finally Acquiring Deciem
The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.

How India’s Nykaa Aims to Beat Sephora
The Indian beauty unicorn is preparing for an IPO that could see it reach a valuation of $3 billion thanks to persuasive digital marketing and a hyper-local merchandise mix.

How India’s Nykaa Aims to Beat Sephora
The Indian beauty unicorn is preparing for an IPO that could see it reach a valuation of $3 billion thanks to persuasive digital marketing and a hyper-local merchandise mix.