Sephora
Beauty Brands Are Rediscovering an Old-School Way to Sell Their Products
Indie brands that used to rely on Instagram ads and TikTok influencers to spread the word are hiring traditional sales reps who trek from store to store promoting their wares.
Beauty Brands Are Rediscovering an Old-School Way to Sell Their Products
Indie brands that used to rely on Instagram ads and TikTok influencers to spread the word are hiring traditional sales reps who trek from store to store promoting their wares.
Sephora to Sell Its Beauty Brands with Zappos
The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.
Sephora to Sell Its Beauty Brands with Zappos
The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.
The Business of Beauty Global Forum: First Speakers Announced
Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.
The Business of Beauty Global Forum: First Speakers Announced
Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.
Sephora’s London Debut, Explained
The LVMH-owned beauty giant opened its first brick-and-mortar location in the UK after launching digital-first last October. The Business of Beauty breaks down Sephora’s strategy and what’s at stake for the retailer.
Sephora’s London Debut, Explained
The LVMH-owned beauty giant opened its first brick-and-mortar location in the UK after launching digital-first last October. The Business of Beauty breaks down Sephora’s strategy and what’s at stake for the retailer.
Glossier Will Sell Products at Sephora Next Year
The beauty company that defined the look and the business model for countless digital brands just signed its first major wholesale deal. The direct-to-consumer golden age is officially over.
Glossier Will Sell Products at Sephora Next Year
The beauty company that defined the look and the business model for countless digital brands just signed its first major wholesale deal. The direct-to-consumer golden age is officially over.
The Way Consumers Buy Beauty Products Is Changing. Again.
Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.
The Way Consumers Buy Beauty Products Is Changing. Again.
Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.
Will Sephora’s Diversity Initiatives Make It to the C-Suite?
The next leader of the world’s most important beauty retailer will send a powerful signal to an industry that primarily sells to women but mostly appoints white men to the most important jobs.
Will Sephora’s Diversity Initiatives Make It to the C-Suite?
The next leader of the world’s most important beauty retailer will send a powerful signal to an industry that primarily sells to women but mostly appoints white men to the most important jobs.
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
Can Walmart Become a Major Beauty Player?
Walmart is going up against Target, Ulta and others in its efforts to become a destination where people can find some of the newest and coolest names in beauty.
Can Walmart Become a Major Beauty Player?
Walmart is going up against Target, Ulta and others in its efforts to become a destination where people can find some of the newest and coolest names in beauty.