Rare Beauty

How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.

How Mini Beauty Became Big Business
Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.

The Business of Beauty Haul of Fame: Red Hot Chilli Lip Gloss Makes Shoppers Feel the Burn
Welcome to Haul of Fame, a roundup of the biggest beauty moments of the week, what hype is actually helping, and what trends are likely to fade faster than a DIY spray tan.

The Business of Beauty Haul of Fame: Red Hot Chilli Lip Gloss Makes Shoppers Feel the Burn
Welcome to Haul of Fame, a roundup of the biggest beauty moments of the week, what hype is actually helping, and what trends are likely to fade faster than a DIY spray tan.

Beauty TikTok’s Latest Obsessions: New Releases and Old Makeup Techniques
This week, TikTok couldn’t get enough of new products from Rare Beauty and Rhode, E.l.f.’s collaboration with influencer Mikayla Nogueira and the return of “baking.”

Beauty TikTok’s Latest Obsessions: New Releases and Old Makeup Techniques
This week, TikTok couldn’t get enough of new products from Rare Beauty and Rhode, E.l.f.’s collaboration with influencer Mikayla Nogueira and the return of “baking.”