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Chanel

Chanel is a French luxury fashion house founded by Gabrielle "Coco" Chanel in Paris in 1910. The company is privately owned by the Wertheimer family and headquartered in Paris.

Chanel
Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.

Marketing

Introducing The BoF Brand Magic Index

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.


Marketing

How Luxury Finally Cracked TikTok

Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.

Marketing

How Luxury Finally Cracked TikTok

Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.


Global Markets

Explainer: How Russia’s Wartime Fashion Market Works

Russia’s invasion of Ukraine has been devastating for businesses in Kyiv and changed the dynamics of the fashion industry in Moscow more profoundly than anyone expected early last year.

Global Markets

Explainer: How Russia’s Wartime Fashion Market Works

Russia’s invasion of Ukraine has been devastating for businesses in Kyiv and changed the dynamics of the fashion industry in Moscow more profoundly than anyone expected early last year.


News & Analysis

Why Fashion Brands and Wealthy Americans (Still) Love London

The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.

News & Analysis

Why Fashion Brands and Wealthy Americans (Still) Love London

The British economy may be in the doldrums, but London remains a magnet for international fashion brands and American tourists, writes Imran Amed.


Sustainability

Chanel-Backed Traceability Company Raises $57 Million

Oritain has carved out a leading position helping brands and the US government detect the origin of commodities like cotton, coffee and leather. Investors are betting tightening regulation will turbocharge growth.

Sustainability

Chanel-Backed Traceability Company Raises $57 Million

Oritain has carved out a leading position helping brands and the US government detect the origin of commodities like cotton, coffee and leather. Investors are betting tightening regulation will turbocharge growth.


Fashion Week

Why Does Fashion Need Haute Couture?

On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.

Fashion Week

Why Does Fashion Need Haute Couture?

On Monday at 10 a.m., a swarm of extremely well-heeled clients — dressed in Schiaparelli looks, holding Schiaparelli bags and wearing bright gold Schiaparelli jewellery, often the same pieces, from the same collections — proceeded en masse into the Petit Palais in Paris.


Fashion Week

Paris Couture Week: All or Nothing

Couture Week was a polarised affair, opposing restraint and excess, technique and showmanship, real clothes and wild storytelling, with little in between, writes Angelo Flaccavento.

Fashion Week

Paris Couture Week: All or Nothing

Couture Week was a polarised affair, opposing restraint and excess, technique and showmanship, real clothes and wild storytelling, with little in between, writes Angelo Flaccavento.


Beauty

Beauty’s $40 Billion Luxury Opportunity

Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty.

Beauty

Beauty’s $40 Billion Luxury Opportunity

Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty.


Luxury

Imran Amed & Luca Solca: How Big Luxury Dominates Fashion

Courtesy of System Magazine, BoF’s Imran Amed and Bernstein analyst Luca Solca discuss how the biggest French luxury companies dominate the fashion industry. ‘They control the whole ecosystem; they have a lock on it.’

Luxury

Imran Amed & Luca Solca: How Big Luxury Dominates Fashion

Courtesy of System Magazine, BoF’s Imran Amed and Bernstein analyst Luca Solca discuss how the biggest French luxury companies dominate the fashion industry. ‘They control the whole ecosystem; they have a lock on it.’


Fashion Week

Chanel Takes Us to the River

Virginie Viard is the latest designer to join in fashion’s pre-Olympic celebration of Paris, both as city and state of mind, writes Tim Blanks.

Fashion Week

Chanel Takes Us to the River

Virginie Viard is the latest designer to join in fashion’s pre-Olympic celebration of Paris, both as city and state of mind, writes Tim Blanks.