Athleta
Athleta is an American fitness and lifestyle brand and retail company. Founded in 1998 in Petaluma, California, Athleta is owned by parent company Gap Inc., which also operates Gap, Old Navy and Banana Republic.


The Gap Isn't the Future. Its Lululemon Challenger Is.
Gap has posted just one quarterly sales gain in five years. That’s in stark contrast to Athleta, a women's workout-wear emporium acquired in 2008 that's been consistently called a “growth engine.”

The Gap Isn't the Future. Its Lululemon Challenger Is.
Gap has posted just one quarterly sales gain in five years. That’s in stark contrast to Athleta, a women's workout-wear emporium acquired in 2008 that's been consistently called a “growth engine.”

Gap Shares Surge as Wall Street Praises Split With Old Navy
Gains in the stock set it up for its best day in more than 10 years and added about $2 billion to the company's market capitalisation.

Gap Shares Surge as Wall Street Praises Split With Old Navy
Gains in the stock set it up for its best day in more than 10 years and added about $2 billion to the company's market capitalisation.

Gap and Old Navy Are Breaking Up
Gap Inc will spin out Old Navy, the company said Thursday, in an effort to bolster both the growing Old Navy and fading Gap brands.

Gap and Old Navy Are Breaking Up
Gap Inc will spin out Old Navy, the company said Thursday, in an effort to bolster both the growing Old Navy and fading Gap brands.

The Year Ahead: What Getting Woke Means for Brands
Younger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. What are the implication for business?

The Year Ahead: What Getting Woke Means for Brands
Younger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. What are the implication for business?

European Retail Storm Casts a Shadow Over US Holiday Shopping
Even previously high-flying, online-only retailers are vulnerable to deteriorating consumer sentiment, shows a profit warning from Asos.

European Retail Storm Casts a Shadow Over US Holiday Shopping
Even previously high-flying, online-only retailers are vulnerable to deteriorating consumer sentiment, shows a profit warning from Asos.

Women Need Work Clothes. These Brands Want to Give Them More Options.
Despite the ‘casualisation’ of office culture, savvy players like MM.LaFleur and Rent the Runway are betting on the market for smart women's workwear.

Women Need Work Clothes. These Brands Want to Give Them More Options.
Despite the ‘casualisation’ of office culture, savvy players like MM.LaFleur and Rent the Runway are betting on the market for smart women's workwear.

Gap Might Increase Its Prices Due to Tariffs on Chinese Goods
While most of the apparel company’s products are from Vietnam, about 22 percent still come from China.

Gap Might Increase Its Prices Due to Tariffs on Chinese Goods
While most of the apparel company’s products are from Vietnam, about 22 percent still come from China.

Gap Shares Tumble as Flagship Brand Shows No Sign of Recovery
The Gap brand posted its worst same store sales miss in three quarters.

Gap Shares Tumble as Flagship Brand Shows No Sign of Recovery
The Gap brand posted its worst same store sales miss in three quarters.

Old Navy Can’t Save Gap This Time as Weakness Sparks Stock Drop
Gap stores posted same-store sales that fell 5 percent last quarter.

Old Navy Can’t Save Gap This Time as Weakness Sparks Stock Drop
Gap stores posted same-store sales that fell 5 percent last quarter.

Gap Expands Entry-Level Program to Help Make Staff More Diverse
The company is bolstering its program for 16- to 24-year-old workers from low-income neighborhoods with no recent employment history.

Gap Expands Entry-Level Program to Help Make Staff More Diverse
The company is bolstering its program for 16- to 24-year-old workers from low-income neighborhoods with no recent employment history.