Athleta
Athleta is an American fitness and lifestyle brand and retail company. Founded in 1998 in Petaluma, California, Athleta is owned by parent company Gap Inc., which also operates Gap, Old Navy and Banana Republic.


Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.

Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.

Shein Looks to Change Its Narrative With Design Challenge
This week everyone will be talking about Shein’s new design competition, Gap Inc.’s earnings and plans for fashion month.

Shein Looks to Change Its Narrative With Design Challenge
This week everyone will be talking about Shein’s new design competition, Gap Inc.’s earnings and plans for fashion month.

Can Private Equity Win With Fashion E-Commerce?
Gap is offloading Intermix to Altamont Capital Partners, which aims to triple sales on the back of post-pandemic exuberance and e-commerce. Finding a satisfying exit may prove tough.

Can Private Equity Win With Fashion E-Commerce?
Gap is offloading Intermix to Altamont Capital Partners, which aims to triple sales on the back of post-pandemic exuberance and e-commerce. Finding a satisfying exit may prove tough.

The Year Ahead: Fashion Is Set for a Surge in M&A
As the gap widens between the best-performing companies and the rest, M&A activity will increase as leaders manoeuvre to take market share, unlock new opportunities and expand capabilities.

The Year Ahead: Fashion Is Set for a Surge in M&A
As the gap widens between the best-performing companies and the rest, M&A activity will increase as leaders manoeuvre to take market share, unlock new opportunities and expand capabilities.

Gap Looks at Closing Stores in Some European Countries
The retailer to is hoping to save cash while dealing with a sales slump brought on by the pandemic.

Gap Looks at Closing Stores in Some European Countries
The retailer to is hoping to save cash while dealing with a sales slump brought on by the pandemic.

The Fate of Formal Fashion Hangs by a Thread
The pandemic has had profound repercussions across the supply chains of suit makers and formalwear designers.

The Fate of Formal Fashion Hangs by a Thread
The pandemic has had profound repercussions across the supply chains of suit makers and formalwear designers.

How Shared Values Forged an Olympic Partnership at Athleta
Athleta and US Olympian Allyson Felix’s partnership is rooted in shared internal values that reflects the brand’s commitment to forwarding female empowerment.

How Shared Values Forged an Olympic Partnership at Athleta
Athleta and US Olympian Allyson Felix’s partnership is rooted in shared internal values that reflects the brand’s commitment to forwarding female empowerment.

Gap Reports Surprise Rise in Comparable Sales Fueled by Online Demand
Analysts had forecast a 20.97 percent fall in comparable sales, but the company reported a 13 percent rise.

Gap Reports Surprise Rise in Comparable Sales Fueled by Online Demand
Analysts had forecast a 20.97 percent fall in comparable sales, but the company reported a 13 percent rise.

Can Kanye West Save Gap?
The controversial and influential entertainer and designer will bring his Yeezy collection to Gap in a co-branded line of apparel in 2021.

Can Kanye West Save Gap?
The controversial and influential entertainer and designer will bring his Yeezy collection to Gap in a co-branded line of apparel in 2021.

Gap Inc. Lays Off 10% of Its Corporate Workforce
The cuts include jobs at Gap, Old Navy and Banana Republic, as the American retail giant scrambles to weather the crisis of Covid-19.

Gap Inc. Lays Off 10% of Its Corporate Workforce
The cuts include jobs at Gap, Old Navy and Banana Republic, as the American retail giant scrambles to weather the crisis of Covid-19.