YSL
Inside YSL Beauty’s Formula for Staying Young
The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.
Inside YSL Beauty’s Formula for Staying Young
The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point.
How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
How to Decode Gen-Z’s Evolving Relationship With Beauty
The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
YSL Beauté Taps Zoë Kravitz as Global Ambassador
In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
YSL Beauté Taps Zoë Kravitz as Global Ambassador
In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
News Bites | YSL Targets Gen-Y with Fragrance Tribute to Yves
Named Y, the new men's fragrance will be fronted by rapper Loyle Carner, sculptor David Alexander Flinn, and artificial intelligence researcher Alexandre Robicquet.
News Bites | YSL Targets Gen-Y with Fragrance Tribute to Yves
Named Y, the new men's fragrance will be fronted by rapper Loyle Carner, sculptor David Alexander Flinn, and artificial intelligence researcher Alexandre Robicquet.
YSL Seeks to Almost Double Sales in Next Three Years
YSL plans to open 20 stores a year and ramp up in-house production as part of a bid to almost double sales in as little as three years.
YSL Seeks to Almost Double Sales in Next Three Years
YSL plans to open 20 stores a year and ramp up in-house production as part of a bid to almost double sales in as little as three years.
YSL Beauté Names Tom Pecheux Global Beauty Director
Pecheux’s appointment is part of the L’Oréal-owned brand’s ongoing repositioning strategy.
YSL Beauté Names Tom Pecheux Global Beauty Director
Pecheux’s appointment is part of the L’Oréal-owned brand’s ongoing repositioning strategy.
Fashion PR in the Digital Age
LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is
Fashion PR in the Digital Age
LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is