UGG
Ugg is an American footwear brand founded in 1978 and headquartered in California. Known for its sheepskin-lined boots and footwear, the brand also offers apparel, accessories and homewares. Ugg is owned by Deckers Brands.
President Fashion Lifestyle Brands, Deckers | UGG + Koolaburra
VP UGG EMEA
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.
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Shanghai, China
NY Remote New York, United States
UGG Lenox Square (Atlanta, United States
UGG Macy's Herald Square (New York, United States
Paris, France
Madrid, Spain
Madrid, Spain
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Major Brands Fret as ‘Dupes’ Lure Holiday Shoppers
Growing demand for lookalike products, coupled with a pullback in spending due to inflation, is cutting in to sales of some trendy, big-name products.
Announcing Deckers Brands’ UGG and Hoka
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Deckers Brands’ UGG and Hoka
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Australia’s Wildfires Serve as a Rallying Cry for Fashion
The disaster has increased the pressure on brands to show they care about climate change, offering a grim picture of the potential future for retail if nothing is done.
Australia’s Wildfires Serve as a Rallying Cry for Fashion
The disaster has increased the pressure on brands to show they care about climate change, offering a grim picture of the potential future for retail if nothing is done.
Why the Basic Bitch Ruled This Decade
As part of our series reflecting on the 2010s, BoF explores how the ‘basic’ stereotype was a phenomenon that shaped the fashion trends of the past decade — for better or worse.
Why the Basic Bitch Ruled This Decade
As part of our series reflecting on the 2010s, BoF explores how the ‘basic’ stereotype was a phenomenon that shaped the fashion trends of the past decade — for better or worse.
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.
Is China Ready for LGBTQI Marketing?
Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.
Is China Ready for LGBTQI Marketing?
Despite official censorship of LGBTQI content in China, a number of global fashion brands have stepped up to sponsor this year’s Shanghai Pride festival in pursuit of the $300 billion ‘Pink Yuan’.
$50 for a Rimowa Look-a-Like: Innovation or Infringement?
A new wave of platforms are using low prices, minimalist storefronts and, allegedly, the manufacturers of genuine luxury goods to sell unbranded products to China’s value-hungry consumers.
$50 for a Rimowa Look-a-Like: Innovation or Infringement?
A new wave of platforms are using low prices, minimalist storefronts and, allegedly, the manufacturers of genuine luxury goods to sell unbranded products to China’s value-hungry consumers.
Ugg Bets on a New Slim Boot to Win Winter
A new, thinner version of its Ugg Classic will appear in stores on Nov. 11, and parent company Deckers hopes the slicker design will be worn in the workplace and out on the town.
Ugg Bets on a New Slim Boot to Win Winter
A new, thinner version of its Ugg Classic will appear in stores on Nov. 11, and parent company Deckers hopes the slicker design will be worn in the workplace and out on the town.
Power Moves | Margolies Returns to Saks, Ugg President Resigns, ASOS Names CFO
BoF compiles the most important professional moves of the week.
Power Moves | Margolies Returns to Saks, Ugg President Resigns, ASOS Names CFO
BoF compiles the most important professional moves of the week.