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News & Analysis

Why Puffer Jackets Are at the Centre of Korea’s Class Divide

While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, the trend highlights some uncomfortable truths about South Korean society.

News & Analysis

Why Puffer Jackets Are at the Centre of Korea’s Class Divide

While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, the trend highlights some uncomfortable truths about South Korean society.