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Why Drugstore Beauty Is Succeeding Everywhere Except the US
Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.

Why Drugstore Beauty Is Succeeding Everywhere Except the US
Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.

Why Drugstores Still Aren’t Beauty Hubs
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.

Why Drugstores Still Aren’t Beauty Hubs
American pharmacies once aimed to transform their stores into beauty destinations, but after years of unmet promises and underwhelming results, beauty brands are reconsidering their reliance on the drugstore and are exploring different avenues for growth.

Are Condoms Ready for the DTC Treatment?
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.

Are Condoms Ready for the DTC Treatment?
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.

The Way Consumers Buy Beauty Products Is Changing. Again.
Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.

The Way Consumers Buy Beauty Products Is Changing. Again.
Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.

Men’s Makeup Goes Mainstream With CVS Rollout
The drugstore chain is adding Stryx, a cosmetics brand for men, to 2,000 stores.

Men’s Makeup Goes Mainstream With CVS Rollout
The drugstore chain is adding Stryx, a cosmetics brand for men, to 2,000 stores.

CVS Joins Walmart in Keeping Black Beauty Products out of Locked Cabinets
The practice drew criticism after a Walmart customer complained it was a discriminatory double-standard.

CVS Joins Walmart in Keeping Black Beauty Products out of Locked Cabinets
The practice drew criticism after a Walmart customer complained it was a discriminatory double-standard.

How an Exodus from Cities Will Reshape Retail
The work-from-anywhere revolution will accelerate the coming of a post-digital age for shopping, argues Doug Stephens of Retail Prophet.

How an Exodus from Cities Will Reshape Retail
The work-from-anywhere revolution will accelerate the coming of a post-digital age for shopping, argues Doug Stephens of Retail Prophet.

CVS Unveils Initiative to Label Retouched Images
Neutrogena, CoverGirl and Revlon are working with the pharmacy to label photos of models in its beauty aisles to make it clear whether the images have been digitally altered.

CVS Unveils Initiative to Label Retouched Images
Neutrogena, CoverGirl and Revlon are working with the pharmacy to label photos of models in its beauty aisles to make it clear whether the images have been digitally altered.