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Retail

The Radical Strategy That Drove Nike’s Pandemic Success

How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.

Retail

The Radical Strategy That Drove Nike’s Pandemic Success

How a bold direct-to-consumer push unveiled by former chief executive Mark Parker almost four years ago drove the sportswear giant’s stock price to an all-time high in the middle of a pandemic.


Fashion Week

Tim Blanks’ Top Fashion Shows of All-Time: Thierry Mugler Autumn/Winter 1995, March 26, 1995

BoF’s editor at large travels to Cirque d’Hiver, a 150-year old circus in the funky 11th arrondissement of Paris, where Mugler used fashion and film’s past to mould a vision of a fierce sci-fi future.

Fashion Week

Tim Blanks’ Top Fashion Shows of All-Time: Thierry Mugler Autumn/Winter 1995, March 26, 1995

BoF’s editor at large travels to Cirque d’Hiver, a 150-year old circus in the funky 11th arrondissement of Paris, where Mugler used fashion and film’s past to mould a vision of a fierce sci-fi future.


Fashion Week

At Dior Men, Curating the Cosmos

Kim Jones’ collaboration with ’80s art star Kenny Scharf might have been the designer’s most confident match to date in its pairing of tailored elegance and pop exuberance.

Fashion Week

At Dior Men, Curating the Cosmos

Kim Jones’ collaboration with ’80s art star Kenny Scharf might have been the designer’s most confident match to date in its pairing of tailored elegance and pop exuberance.


Financial Markets

Luxury Gets Vaccine Boost

A series of strong trading results further fuelled optimism in November, but investors would be wise to remain cautious as the pandemic remains a destabilising force.

Financial Markets

Luxury Gets Vaccine Boost

A series of strong trading results further fuelled optimism in November, but investors would be wise to remain cautious as the pandemic remains a destabilising force.


Fashion Week

At Balenciaga, Armour for Our Neo-Medieval Age

For Autumn 2021, designer Demna Gvasalia seemed to search for light in our techno-feudal darkness, writes Tim Blanks.

Fashion Week

At Balenciaga, Armour for Our Neo-Medieval Age

For Autumn 2021, designer Demna Gvasalia seemed to search for light in our techno-feudal darkness, writes Tim Blanks.


Sustainability

Op-Ed | A Sustainability Solution for Fashion: Sell Signifiers, Not Stuff

Better manufacturing processes won’t solve fashion’s sustainability problem, but brands could decouple the social signifiers they fundamentally sell from physical goods and reassign them to immaterial products like media experiences, argues Aaron Chamberland.

Sustainability

Op-Ed | A Sustainability Solution for Fashion: Sell Signifiers, Not Stuff

Better manufacturing processes won’t solve fashion’s sustainability problem, but brands could decouple the social signifiers they fundamentally sell from physical goods and reassign them to immaterial products like media experiences, argues Aaron Chamberland.


Fashion Week

Tim Blanks’ Top Fashion Shows of All-Time: Kim Jones Autumn/Winter 2005

BoF’s editor at large remembers one of Jones’ earliest collections, ‘a celebration of youth’ where the future took a sharp edge.

Fashion Week

Tim Blanks’ Top Fashion Shows of All-Time: Kim Jones Autumn/Winter 2005

BoF’s editor at large remembers one of Jones’ earliest collections, ‘a celebration of youth’ where the future took a sharp edge.


News & Analysis

Op-Ed | The Business of Blackfishing

For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?

News & Analysis

Op-Ed | The Business of Blackfishing

For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?


Luxury

Op-Ed | America’s Luxury Market Will Prosper Whoever Wins the Election

Luxury’s long-term growth potential in the US will remain strong regardless of which party wins Tuesday’s election, argues Erwan Rambourg.

Luxury

Op-Ed | America’s Luxury Market Will Prosper Whoever Wins the Election

Luxury’s long-term growth potential in the US will remain strong regardless of which party wins Tuesday’s election, argues Erwan Rambourg.


Luxury

Op-Ed | ‘Kenzo Was Really the First Asian Designer’

Kenzo Takada, the first Asian designer to build a major Parisian fashion brand, redefined a historically white space and paved the way for others to follow, recall former Kenzo co-creative directors Carol Lim and Humberto Leon.

Luxury

Op-Ed | ‘Kenzo Was Really the First Asian Designer’

Kenzo Takada, the first Asian designer to build a major Parisian fashion brand, redefined a historically white space and paved the way for others to follow, recall former Kenzo co-creative directors Carol Lim and Humberto Leon.


Luxury

Op-Ed | How Luxury Became Fast Fashion

Step by step, luxury brands have adopted the fast fashion model, with Covid-19 set to complete the shift, argues Liroy Choufan.

Luxury

Op-Ed | How Luxury Became Fast Fashion

Step by step, luxury brands have adopted the fast fashion model, with Covid-19 set to complete the shift, argues Liroy Choufan.


Luxury

Op-Ed | Could Crisis Re-Energise Fashion? It Happened in the 1970s

Turbulence and trauma gave rise to Yves Saint Laurent, Giorgio Armani, Karl Lagerfeld, Gianni Versace and more. It could happen again, argues Michael Coady, former editor-in-chief of Women’s Wear Daily and CEO of Fairchild Publications.

Luxury

Op-Ed | Could Crisis Re-Energise Fashion? It Happened in the 1970s

Turbulence and trauma gave rise to Yves Saint Laurent, Giorgio Armani, Karl Lagerfeld, Gianni Versace and more. It could happen again, argues Michael Coady, former editor-in-chief of Women’s Wear Daily and CEO of Fairchild Publications.