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Op-Ed | ‘See Now, Buy Now’ Is a Publicity Stunt, Not Real Process Innovation

Designer fashion brands must learn from fast fashion leaders and turn fashion immediacy into a genuine operational model to be truly responsive to customers, argues John Thorbeck.
(R-L) Proenza Schouler Autumn/Winter 2016, Prada Autumn/Winter 2016, Christopher Kane Autumn/Winter 2017. All three brands made limited items from their collections available to purchase immediately. | Source: InDigital.tv
By
  • John Thorbeck

NEW YORK, United States

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