Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Wil Beedle Departs AllSaints After 18 Years

Wil Beedle leaves AllSaints. AllSaints.
Wil Beedle leaves AllSaints. AllSaints.

Beedle, who held the role of chief creative director at AllSaints for a decade, is leaving the British fashion retailer to focus on Shoreditch Ski Club, the sustainability-centred winter clothing brand he launched in 2018.  In addition to overseeing design, Beedle also introduced accessories and fragrances during his time at AllSaints.  

“We wish him all the best for the future and are excited to see Shoreditch Ski Club grow,” the company said in a statement.


© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON