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The Beijing-born Central Saint Martins alum has joined the Chinese luxury brand established by Hermès and designer Jiang Qiong Er a decade ago as its fashion creative director.
The appointment follows a deal announced last December in which the Agnelli family holding fund Exor took a majority stake in the brand. Exor, which also owns Ferrari, Italian football club Juventus and The Economist Group, invested around €80 million ($96.5 million) into Shang Xia as part of a wider push into fashion. (Hermès, which previously owned 90 percent of the brand, remains a shareholder alongside Exor and Jiang).
Li will present his first collection for Shang Xia on October 4 at Paris Fashion Week with the brand’s first-ever fashion show. Li’s eponymous label, founded in 2010 and shortlisted for the first LVMH prize in 2014, is currently “sleeping but plans to wake up,” according to the designer.
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Agnelli Family’s Investment Company Takes Majority Stake in Shang Xia
The Italian dynasty’s holding fund, Exor, will invest around €80 million ($96.5 million) to become majority owner of the luxury Chinese brand established by Hermès and designer Jiang Qiong Er a decade ago.
