Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Workplace & Talent

Asos Names Former ITV Boss as Next Chairman

The British online fashion retailer has appointed Adam Crozier, the former boss of broadcaster ITV, as its chairman.
Asos headquarters in London | Source: Courtesy
By
  • Reuters

LONDON, United Kingdom — British online fashion retailer ASOS said on Tuesday Adam Crozier, the former boss of broadcaster ITV, will succeed Brian McBride as its chairman.

Crozier, the current chairman of hotels-to-coffee-chain group Whitbread, will take over from McBride, who has been with ASOS for six years, after its annual shareholders' meeting on November 29.

Established in 2000 for fashion-conscious twenty-somethings, ASOS is Britain's biggest e-commerce success story and its current market capitalisation of £5.12 billion ($6.73 billion) is bigger than Marks & Spencer's.

Crozier, 54, was ITV's chief executive until June 2017 and is also a former boss of the Royal Mail and the Football Association.

By James Davey; editor: Paul Sandle.

In This Article
Topics
Organisations
Location
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.