Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Adidas Appoints Henkel’s Kasper Rorsted to Succeed Hainer as CEO

Adidas AG appointed Henkel AG & Co.’s Kasper Rorsted as chief executive officer to succeed Herbert Hainer.
By
  • Bloomberg

BERLIN, Germany — Adidas AG appointed Henkel AG & Co.'s Kasper Rorsted as chief executive officer to succeed Herbert Hainer.

Rorsted, 53, will become an ordinary member of Adidas’s board on Aug. 1 and take over as CEO two months later, the Herzogenaurach, Germany-based company said in a statement Monday.

Henkel said earlier Monday that Rorsted would leave at the end of April and be replaced by Hans Van Bylen, head of the company’s beauty care business.

By Paul Jarvis; editor: Matthew Boyle.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON