Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

OTB Returned to Pre-Pandemic Level of Sales in 2021

Maison Margiela store.
Maison Margiela store. (OTB)

The Italian fashion group, which owns Maison Margiela, Diesel and Jil Sander, among others, saw net sales reach just south of €1.5 billion ($1.71 billion) in 2021, up 18 percent compared to 2020 and about in line with 2019 levels. Its growth was driven by stellar performance in its luxury segment, including Maison Margiela, which grew 107 percent between 2019 and 2021.

Last year, OTB also closed its acquisition of Jil Sander, which reached a break-even point nine months after its arrival at the company. Net profit totalled €142 million.

The company attributed its 2021 success to investments in direct sales channel, including 38 new stores. Compared to 2019, e-commerce sales were up 34 percent. Going forward, OTB sees Asia as a considerable growth opportunity. It plans to double its 80 stores in China in the next three years.

Learn more:

ADVERTISEMENT

Can Diesel Be Cool Again?

With a new CEO and strategic plan, the original ‘designer denim’ label is serious about making a comeback. But can it modernise its approach while staying true to its history?


© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Topics

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON