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TikTok will soon roll out e-commerce in the US market, pitting the app, owned by Chinese tech giant ByteDance, head-to-head with Facebook, according to a report in the Financial Times.
The short-video app has reportedly briefed advertisers on a number of new features for 2021, including a tool that lets its most popular users share links to products and automatically earn commission on any sales as well as the ability for brands to showcase catalogues of their products on the platform.
TikTok will also launch “livestreamed” shopping, where users can buy goods with a few taps after seeing them showcased by TikTok stars, a popular function on the mainland Chinese version of the app, Douyin.
TikTok declined to comment.
