Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Report: Amazon Bids for Indian Payments App FreeCharge

Amazon is trying to buttress its digital payments operations as it takes on local rivals including Paytm and Flipkart.
Source: Shutterstock
By
  • Bloomberg

MUMBAI, India — Amazon.com Inc. has made a bid to acquire Indian digital payments startup FreeCharge from e-commerce operator Snapdeal, a person with direct knowledge of the matter said.

The offer is worth between $50 million to $80 million, the person said, asking not to be identified as the negotiations are private. Snapdeal’s parent Jasper Infotech Pvt is in talks with multiple other parties, including Axis Bank Ltd. and One97 Communications-owned Paytm Payments Bank, the person said.

Amazon is trying to buttress its digital payments operations as it takes on local rivals including Paytm E-commerce Pvt as well as Tiger Global Management-backed Flipkart Online Services Pvt. The US company has entered its fifth year of operations in India as the country shapes up to become of the world’s largest online retail markets.

In April, Amazon secured a license from the Reserve Bank of India to operate a digital wallet. Acquiring FreeCharge would help the Seattle-based company expand its technology into point-of-sale and other uses. The company last year hired former Citibank executive Sriraman Jagannathan to head its digital payments business in India and recently invested $20 million into the business.

ADVERTISEMENT

Amazon said in an emailed statement that it doesn’t comment on rumour and speculation. Snapdeal, FreeCharge, Paytm and Axis didn’t immediately respond to emails seeking details. Amazon’s interest in FreeCharge was reported earlier by the Economic Times.

The development comes as Snapdeal is said to be in talks to combine with Flipkart.

By Saritha Rai and George Smith Alexander; editors: Robert Fenner, Edwin Chan.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON