Agenda-setting intelligence, analysis and advice for the global fashion community.
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Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
From NAD+ to peptides, luxury skincare is increasingly taking a page from the wellness podcaster playbook.
Former Aesop leaders Michael O’Keeffe and Thomas Buisson have invested in Perfumer H, buying out Natura &Co’s stake to back the niche fragrance brand’s next phase of growth.
Harrods is still grappling with the dark legacy of former owner Mohamed Al Fayed’s serial sexual abuse, facing ongoing internal investigations, compensation negotiations and calls for greater accountability.
A handful of malls with prime locations, smart zoning and crowd-pulling anchor brands have emerged as standout properties in the fast-growing Indian market.
