Agenda-setting intelligence, analysis and advice for the global fashion community.
Instagram has announced two updates to its home screen — a Reels tab and a Shop tab — in a bid to make content more easily discoverable to its users.
The Reels tab, an update to Instagram’s latest TikTok-like video feature, will serve as a designated space for users to more easily share and discover Reels. The Shop tab will feature curated, shoppable content and new product collections in one centralised part of the app. The move comes as even more shopping is expected to move online, after lockdowns forced retailers across the world to shutter their shops in March and now, again, in November.