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Amazon’s Prime Day Sales Top $11 Billion

Amazon Prime package. Shutterstock.
Amazon Prime package. Shutterstock.

The two-day shopping event hit a record for the e-commerce giant, with sales up 6 percent from last year, according to data from Adobe Analytics.

Beauty was a best-selling category. CeraVe’s Smoothing Cleanser was one of the most popular items sold in the UK, while L’Oréal’ Age Perfect Zell Renaissance Face care and Olay Regenerist skin tone perfecting serum were best-sellers in China. Neutrogena’s face moisturizer water gel was a best-seller in United Arab Emirates, according to a company release.

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