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The company announced a suite of new initiatives Tuesday under a new circularity strategy, among them plans to enable product collection options from next year that could support efforts to recycle and resell pre-loved Ralph Lauren products.
The move follows the company’s entry into the rental market earlier this month and reflects a wider trend in the market, as high-end brands look to tap into new business models that also boost their sustainability credentials.
In addition to committing to offer more circular experiences to consumers from 2022, Ralph Lauren plans to certify five of its products under the Cradle to Cradle standard, which assesses whether products meet specific environmental and social criteria. The company also intends to build on investments in new technologies, after taking a minority stake in material science start-up Natural Fiber Welding last year. By 2025, the company said it will offer products that contain 100 percent recycled cotton.
The Future of Fashion Resale Report — BoF Insights
BoF’s definitive guide to fashion resale, covering the evolution of the market, its growth and upside, consumer behaviours and recommendations for crafting a data-driven resale strategy. To explore the full report click here.
The Future of Fashion Resale is the first in-depth analysis to be published by the BoF Insights Lab, a new data and analysis unit at The Business of Fashion providing business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
