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Lululemon Takes Minority Stake in Recycling Tech Company

Lululemon is investing in sustainable materials.
Lululemon is investing in plastic recycling company Samsara Eco. (Lululemon)

Athleisure brand Lululemon has taken a minority stake in Samsara Eco, an Australian company that uses enzymes to recycle plastics like polyester and nylon into new materials.

The investment is part of a multi-year collaboration with the recycling tech company as Lululemon looks to deliver on its environmental targets, part of a broader trend within the industry as big brands look to tech start-ups to help them achieve climate goals.

The two companies will work together to create new recycled nylon and polyester from apparel waste, Lululemon said in a statement.

The companies did not disclose the financial details of the deal.

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