Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Kering Backs Biomaterials Company Mogu in $12 Million Funding Round

The French luxury group has already experimented with the start-up’s mushroom-derived leather alternative, releasing a Balenciaga coat made from the material in 2022.
A person wearing a Mogu branded T-shirts put white gloved hands in a tray of of mycelium.
Kering is amongst the company's backing mycelium material start-up Mogu in its Series A. (Mogu)

French luxury group Kering’s venture investment arm has joined Italian biomaterials start-up Mogu’s latest funding round. The €11 million ($12 million) series A was led by CDP Venture Capital and the European Circular Bioeconomy Fund. The size of Kering’s investment was not disclosed.

The funding round comes on the heels of a challenging year for material innovation. A gloomy economic outlook and rising interest rates has made fundraising more challenging, while a number of high profile start-ups targeting the fashion sector have floundered.

Kering has already worked with Mogu’s mushroom-derived leather alternative. In 2022, Kering-owned Balenciaga released a highly limited run of coats made from the mycelium material.

Mogu, which is planning to change its name to Sqim following the investment, will use the funds to build a demo plant and boost R&D for its mycelium-based products.

ADVERTISEMENT

Learn more:

What’s Blocking the Rise of More Sustainable Materials?

Weaker-than-expected demand for Swedish textile recycler Renewcell’s first commercial volumes of recycled cellulose pulp has sent the company’s stock price plummeting and highlighted broader hurdles challenging efforts to lessen fashion’s environmental footprint.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.


Wool Workout Clothes? The Demand Is Growing

The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON