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Fashion Traceability Platform Fairly Made Raises €15 Million

The platform used by companies including LVMH, Balmain and SMCP plans to use the money to accelerate global expansion.
A white shirt is surrounded by data points against a brown background.
Traceability plaftorm Fairly Made has raised €15 million from a group of impact-focused venture funds. (FAIRLY MADE)

Sustainable fashion scale-up Fairly Made has raised €15 million ($16.2 million) from a group of impact-focused venture funds to accelerate its ambitions to expand globally, the company said Thursday.

The Paris-based tech-based tech platform works with companies including LVMH, Balmain and SMCP to help them trace supply chains, measure their environmental impact and develop digital passports to store the information.

More big fashion brands are seeking out such services as European regulators toughen up disclosure requirements for supply chain and environmental data.

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