Agenda-setting intelligence, analysis and advice for the global fashion community.
The direct-to-consumer brand known for its eco-conscious ethos and wool sneakers is venturing into the booming market for sportswear, expanding into the new category amid signs it is preparing to go public.
Allbirds already offers a range of apparel, but its new range of leggings, shorts and tank tops is its first foray into activewear. While most sports gear is made from oil-based synthetic fibres like polyester, Allbirds’ new collection is made entirely from natural materials. The company will label each product with its carbon footprint and offset those emissions.
The consumer-friendly focus on sustainability is seen as a value driver for the direct-to-consumer brand, whose valuation hit $1.7 billion at the start of the year.
Learn more:
ADVERTISEMENT
Allbirds Takes Steps Toward IPO
The footwear start-up, which has a $1.7 billion valuation, is hiring an employee to prep financial documents and filings required at public companies.
