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Germany’s Adidas on Tuesday raised its operating profit guidance for the full year, saying it successfully mitigated part of the extra costs caused by higher US tariffs.
The sportswear brand predicted a 2025 operating profit of about €2.0 billion ($2.3 billion), up from a range of €1.7–1.8 billion it had previously projected, thanks to a better-than-expected business performance.
Adidas had previously said it may hike prices in the US to pass on some of the cost of tariffs imposed by President Donald Trump’s administration on imports, which it estimated would add around €200 million to its costs in the second half.
Adidas’s top-selling Samba sneakers, previously priced at $90 and up, now start at $100 on its US site.
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Adidas said third-quarter revenues increased by 12 percent in currency-neutral terms, and its operating profit increased to €736 million from €598 million in the same period last year.
Adidas is set to report full third-quarter results on Oct. 29.
By Ludwig Burger and Helen Reid; Editor: Tomasz Janowski
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Adidas Says Tariffs Will Add $231 Million to Second-Half Costs
The German sportswear company said uncertainty was holding it back from increasing its annual guidance despite reporting stronger than expected second-quarter profit.
