Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Zalando Forecasts Slower Sales Growth for 2020

The online fashion retailer expects a growth slowdown of up to 20 percent.
Zalando boxes | Source: Shutterstock
By
  • Reuters

BERLIN, Germany — Online fashion retailer Zalando said it expected sales growth to slow to 15 to 20 percent in 2020 after it reported a strong final quarter to 2019, boosted by a strong performance in the "cyber" week around the Black Friday discount day.

Fourth-quarter sales rose 19.5 percent to €2 billion ($2.1 billion), while adjusted earnings before interest and taxation came in at €110.4 million, both ahead of average analyst forecasts.

While it expects sales growth to come in at 15 to 20 percent in 2020, it said it expected gross merchandise volume — sales made on its website by itself or its partners — to rise 20 to 25 percent as it becomes more of a platform for brands rather than buying and selling stock itself.

By Emma Thomasson; editor: Riham Alkousaa.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON