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Agenda-setting intelligence, analysis and advice for the global fashion community.

Zalando Forecasts 2026 Profit Jump Driven by AI Boost

The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
A content display on four different phones showing interactions between a human and the Zalando gen AI virtual assistant.
An example of Zalando’s personalised content display with the Zalando Fashion Assistant. (Zalando)

European online fashion retailer

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