Vuori Raises Investment at a $5.5 Billion Valuation

American athleisure brand Vuori announced on Friday that it had raised an $825 million investment, led by growth investors General Atlantic and Stripes.

This investment will help the brand reach its goal of launching 100 stores by 2026 as well as continue on recent global expansion efforts. Vuori has launched in 18 countries through both wholesale and brick-and-mortar retail, and opened its first international flagship in London last month.

General Atlantic and Stripes both have experience in activewear: General Atlantic took a 21 percent stake in fitness apparel brand Gymshark in 2020, while Stripes was an early investor in performance running brand On. With the investment in Vuori, both are betting that the athleisure space still has room to grow.

“Vuori has significant whitespace to expand globally, supported by long-term tailwinds in athleisure and a large addressable market,” said Andrew Ferrer, managing director at General Atlantic, who will also join Vuori’s board.

The activewear brand, headquartered in San Diego, last received a major cash infusion in 2021, in the form of a $400 million investment from venture capital fund SoftBank, which at the time valued the brand at $4 billion.

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Vuori Opens First International Flagship

The store on London’s Regent Street represents the latest step in the California activewear brand’s expansion, after adding 20 new locations in the US this year alone.