Skip to main content

Agenda-setting intelligence, analysis and advice for the global fashion community.

Victoria’s Secret Brand CEO Amy Hauk Departs

Amy Hauk — Amy Hauk (Victoria's Secret)

By

Rachel Deeley

04 January 2023

Hauk will step down as chief executive of the Victoria’s Secret and Pink brands effective March 31, according to an SEC filing from the company on Tuesday that also announced the completion of its acquisition of DTC lingerie brand Adore Me. Martin Waters, CEO of Victoria’s Secret & Co., will assume Hauk’s responsibilities, the filing said.

The move comes just months after a restructuring at Victoria’s Secret, which saw Hauk, previously CEO of the Pink brand, appointed to the brand leadership role.

Learn more:

Victoria’s Secret Acquires Adore Me

ADVERTISEMENT

The lingerie giant will pay $400 million in cash up front for the direct-to-consumer brand in an effort to improve its digital offering.

In This Article

Topics

Retail

Organisations

Victoria's Secret

Tags

Leadership

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail

Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

This Week: Tariff Uncertainty Looms Over Retail Earnings Season

This Week: Tariff Uncertainty Looms Over Retail Earnings Season

Brands from Prada to Abercrombie & Fitch will provide clarity on how the fashion industry is approaching the newly uncertain trade landscape. Plus, a preview of Paris Fashion Week.

Saks Global CEO Says Top Brands Are Shipping Despite Bankruptcy

Saks Global CEO Says Top Brands Are Shipping Despite Bankruptcy

The goods come from more than 380 brands, including Burberry and those owned by luxury powerhouses LVMH and Kering.

Latest News & Analysis

Unrivalled, world class journalism across fashion, luxury and beauty industries.

Victoria’s Secret Forecasts Its Best Year Since L Brands Split

The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.

Uniqlo Aims to Grow Tenfold in India With Summer-Centric Clothes

The Japanese brand is accelerating its expansion in India to capture a greater share of the rapidly growing apparel market and affluent consumer base.

Prada Sales Climb 9% in 2025 as Versace Era Begins

Strong growth at Miu Miu helped lift results, but the Italian luxury group said that integrating Versace will weigh on margins in the near term as it begins the turnaround of the struggling brand

Oasis Pressures Kao in Latest Japan Activist Investor Push

Activist fund Oasis Management Co. is calling on the Japanese personal care company to convene an extraordinary general meeting, seeking a probe into its supply-chain risk management and internal control.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

© 2026 The Business of Fashion. All rights reserved. For more information read our , , and .