Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

US Retail Sales Beat Expectations in November

Retail sales jumped 0.7 percent last month after an upwardly revised 0.5 percent gain in October, the Commerce Department’s Census Bureau said on Tuesday.
Shoppers continue to flock to stores, but rising prices and economic uncertainty are weighing on sentiment.
US retail sales beat expectations in November. (Shutterstock)

US retail sales increased in more than expected in November amid an acceleration in motor vehicle purchases, consistent with strong underlying momentum in the economy as the year winds down.

Retail sales jumped 0.7 percent last month after an upwardly revised 0.5 percent gain in October, the Commerce Department’s Census Bureau said on Tuesday.

Economists polled by Reuters had forecast retail sales, which are mostly goods and are not adjusted for inflation, advancing 0.5 percent after a previously reported 0.4 percent rise in October.

Estimates ranged from a 0.1 percent dip to a 1.0 percent jump. Labor market resilience, characterized by historically low layoffs and strong wage growth, is underpinning consumer spending and keeping the economic expansion on track.

ADVERTISEMENT

Strong household balance sheets, reflecting record stock market prices and high home prices, are also driving spending.

Household savings remain supportive.

The solid increase in retail sales came despite a late Thanksgiving holiday that pushed Cyber Monday into December, and was consistent with a strong start to the holiday shopping season. It was also in spite of a less favorable seasonal factor, the model that the government uses to strip seasonal fluctuations from the data.

Strong retail sales added to warmer inflation readings in recent months in suggesting that the Fed could pause rate cuts in January. President-elect Donald Trump’s incoming administration’s planned policies, including tariffs on imports and mass deportations of undocumented immigrants, are also seen complicating matters for the central bank.

“Sticky, above-target inflation will weigh on the Fed’s decisions next year,” said Oliver Allen, senior US economist at Pantheon Macroeconomics.

“But with tariffs set to squeeze real after-tax incomes and undermine confidence, we think the Committee will be more worried initially about the labor market.”

The US central bank’s benchmark overnight interest rate is currently in the 4.50 percent-4.75 percent range, having been hiked by 5.25 percentage points between March 2022 and July 2023.

Retail sales excluding automobiles, gasoline, building materials and food services rose 0.4 percent last month after an unrevised 0.1 percent dip in October. These so-called core retail sales, which correspond most closely with the consumer spending component of gross domestic product.

ADVERTISEMENT

Consumer spending grew at a 3.5 percent annualized rate in the third quarter, accounting for most of the economy’s 2.8 percent pace of expansion during that period. The Atlanta Fed is currently forecasting GDP increasing at a 3.3 percent pace in the fourth quarter.

By Lucia Mutikani; Editing by Chizu Nomiyama

Learn more:

Black Friday Sales: A Solid Holiday Kickoff, With Warning Signs for Retailers

Early promotions and consumer resistance to a rise in prices contributed to healthy sales growth over the holiday weekend. But consumers’ growing expectations for discounts could spell trouble next year.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON