Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Trump Slams Nordstrom for Dropping Daughter Ivanka’s Brand

Nordstrom said last week that it would stop selling Ivanka Trump’s brand this season, citing poor sales.
Ivanka Trump | Source: Shutterstock
By
  • Bloomberg

WASHINGTON, United States — Donald Trump criticised Nordstrom Inc. for dropping daughter Ivanka's brand from the department-store chain, drawing a new company into the president's ongoing skirmishes with corporate America.

“My daughter Ivanka has been treated so unfairly,” Trump said on his personal Twitter account Wednesday. “She is a great person — always pushing me to do the right thing! Terrible!”

Nordstrom said last week that it would stop selling Ivanka Trump’s brand this season, citing poor sales. The retailer had come under fire from the Grab Your Wallet campaign, a critic of the administration that is asking shoppers to boycott retailers that carry Ivanka Trump or Donald Trump goods.

Representatives for Seattle-based Nordstrom and Ivanka Trump’s brand did not immediately respond to requests for comment.

ADVERTISEMENT

Shares of Nordstrom dipped after the tweet was posted, though they quickly recovered. As of 11:08 a.m. in New York, the stock was up 0.2 percent at $42.86.

Nordstrom had been an early supporter of Ivanka Trump’s brand after it launched in 2011. It was one of the first retailers to offer wares, which include shoes, apparel and accessories. But recently her products began to disappear from its inventory, raising questions about the relationship. That was when the chain confirmed that it decided not to reorder the brand’s merchandise.

“Based on the brand’s performance, we’ve decided not to buy it for this season,” the company said last week.

By Lindsey Rupp and Nick Turner; editors: Nick Turner and Lisa Wolfson.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON