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Tory Burch Names New President of North America

McKinsey retail partner Joëlle Grunberg will succeed Christophe de Pous as the American womenswear brand’s new head for the region.
Joëlle Grunberg, the new president of North America for womenswear brand Tory Burch.
Joëlle Grunberg, the new president of North America for womenswear brand Tory Burch. (Tory Burch)
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Tory Burch has named Joëlle Grunberg as its new president of North America.

Grunberg, who joins the brand from McKinsey, where she served as a partner in the firm’s retail, fashion and luxury practice for North America, will step into the role on Nov. 10. Prior to McKinsey, she held executive roles in both the US and France at footwear group Wolverine Worldwide, sportswear label Lacoste and department store Galeries Lafayette. Grunberg also sits on the French American Chamber of Commerce Fashion and Luxury Advisory Board.

At Tory Burch, Grunberg will succeed Christophe de Pous and take over operations for the brand’s retail, e-commerce and wholesale business in North America. She will be based in New York and report to the company’s chief executive, Pierre-Yves Roussel.

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The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance

The designer Tory Burch and CEO Pierre-Yves Roussel join BoF founder and CEO Imran Amed at BoF CROSSROADS 2025 to explore how brands can stay authentic while navigating global challenges, embracing purpose-driven growth, and finding local resonance.

About the author
Haley Crawford
Haley Crawford

Haley Crawford is Marketing Correspondent at The Business of Fashion. She is based in New York and covers the marketing and public relations industries.

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