Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

TJX Posts Upbeat Q1, Lifts Annual Profit View on Robust Demand

Lower prices compared to department stores and cooling inflation have allowed shoppers more room to shop outside just essentials, boosting demand across product categories for the off-price retailer.
T.J. Maxx store.
TJX reported a 6 percent rise in net sales to $12.48 billion for the first quarter ended May 4. (Shutterstock)

TJ Maxx parent TJX Cos posted better-than-expected first-quarter results and raised its annual profit forecast on easing costs and strong demand for its affordable products, sending its shares up 6 percent on Wednesday.

Lower prices compared to department stores and cooling inflation have allowed shoppers more room to shop outside just essentials, boosting demand across product categories for the off-price retailer.

This helped the company lift its annual earnings estimates to $4.03 to $4.09 per share from its prior forecast of $3.94 to $4.02.

“TJX in particular is benefiting as wealthy shoppers trade down to cheaper retailers, and customers across income levels look to score designer goods at an affordable price,” said Rachel Wolff, senior analyst from eMarketer.

ADVERTISEMENT

The company’s decade-old daily “treasure hunt” strategy also helped draw in younger customers to stores, who like to post their finds on social media, Wolff added.

As per Placer.ai data, traffic at TJ Maxx and Marshalls in April was up 2.7 percent and 1.9 percent, respectively, while non-off-price retailers saw a 10.6 percent drop in the same period.

TJX reported a 6 percent rise in net sales to $12.48 billion for the first quarter ended May 4 from a year earlier, compared with LSEG estimates of $12.46 billion, and maintained its annual comparable sales forecast.

On an adjusted basis, its quarterly profit of 93 cents per share beat analysts’ estimate of 87 cents per share, while lower freight costs and better inventory management strengthened its margins to 30 percent.

However, Target reported lower-than-expected earnings for the reported quarter on slowing non-essentials spending, and expects consumer caution to persist, sending its shares down about 8 percent on Wednesday.

By Anuja Bharat Mistry; Editing by Shinjini Ganguli

Learn more:

T.J. Maxx Parent Lifts Annual Forecast on Demand for Discounted Apparel

TJX Cos raised its outlook for fiscal 2024 on Wednesday, buoyed by steady sales of its discount apparel and accessories and an uptick in demand for home decor goods.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.


The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Big Luxury Find Its New Look?

Sex sells — if anyone can figure out what sexy means in 2026. Robert Williams tracks the search for a new silhouette at Kering’s Gucci, LVMH’s Dior and more.


Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON