Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Retail

Target Names Rick Gomez as Chief Marketing Officer

He replacing Jeff Jones, who had left the retail chain to join Uber Technologies Inc.
Target Store | Source: Shutterstock
By
  • Reuters

NEW YORK, United States — Target Corp on Thursday appointed Rick Gomez as its chief marketing officer, replacing Jeff Jones, who had left the retail chain to join Uber Technologies Inc.

Gomez, whose appointment is effective Jan. 29, was previously the senior vice-president of brand and category marketing at Target.

Gomez, since joining the company in 2013 has been "instrumental" in driving growth in Target's signature categories of baby, kids, style and wellness, the company said.

He has also held roles at PepsiCo, Quaker Oats and MillerCoors, Target said in a statement.

ADVERTISEMENT

The Minneapolis-based company on Wednesday cut its quarterly earnings forecast after sales for the crucial November-December period came in lower than expected.

By Gayathree Ganesan; editor Maju Samuel.

In This Article
Topics
Organisations
Location
Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.

The New Reality of Shipping to Saks

While $1.75 billion in court-approved funding has brought labels back to the fold, the real test for vendors will come when that temporary safety net vanishes later this year.

The Step-by-Step Guide to Brand Elevation | Case Study

A growing number of mass and premium brands are pushing upmarket with a more luxe look, better materials and, often, higher prices. This case study unpacks how these labels are navigating the tricky challenge of elevating a brand.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Estée Lauder’s Surprise Acquisition, Explained

The American cosmetic giant’s buyout of Ayurvedic beauty line Forest Essentials came as a surprise. By picking an under-the-radar brand it knows well, the company can show that it’s still in the M&A game without needing to outbid rivals.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.