Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Swatch Group Won't Renew Calvin Klein Licence Agreement

The group attributes the decision to uncertainties in Calvin Klein's management.
Swatch store | Source: Shutterstock
By
  • Reuters

ZURICH, Switzerland — Swiss watchmaker Swatch Group will no longer make watches and jewellery under the Calvin Klein brand, reducing its exposure to a price segment that is under pressure from smartwatches and other fashion watches.

The group, which also makes high-end Omega and cheaper plastic Swatch watches, said in a statement on Tuesday it would not renew the collaboration with Calvin Klein when it expires "in the near future", attributing the decision to uncertainties in Calvin Klein Inc.'s management.

Vontobel analyst Rene Weber said this would reduce group sales by about 2 percent, but that the earnings contribution was likely zero due to the heavy competition.

By Silke Koltrowitz.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Retail
Analysis and advice from the front lines of the retail transformation.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Is Nike Doing With Its ACG Label?

The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.


Question Time in Paris

It’s not an existential crisis — yet — but Rick Owens and Daniel Roseberry confront some headscratchers in their latest collections.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON